Boybands Are Back, and No Guidnce Is Leading The Wave
UK-based group No Guidnce are here to take over R&B and pop.
Say hello to Kaci, Zeekay. Josh, and Eshan – also known to the world as No Guidnce.
The London-based vocal harmony quartet is redefining the modern boyband, and pioneering a new generation of sound. Their blend of classic R&B influences with a fresh, genre-bending vibe has already been endorsed by the likes of Victoria Monét and Timbaland. Their new EP Confessions of a Loverboy channels a bold and emotionally charged path forward that stays true to their vision and brotherhood.
No Guidnce has been making waves for the past couple of years with songs like “Is It A Crime” and “Committed”, but went through a slight lineup change last year. Former member Ebubé is now making music in his own right, and No Guidnce has introduced new member Eshan to the world.
“Eshan brings a new knowledge of dance to the group. He’s a great performer. And he’s a phenomenal vocalist!” – Kaci and Josh on newest member Eshan
“Lovers To Enemies” is their latest single and it also happens to be our favorite in their catalog. The production has a 90s hip-hop bounce to it (think Busta Rhymes “Put Your Hands Where My Eyes Can See”). The boys worked with hitmaker MNEK (who executive produced FLO’s ‘Access All Areas’ album) on the song, and if the universe is fair – it’ll be a hit by summertime!
According to the group, “Lovers To Enemies” tells the story of a relationship turning sour as the partners use toxic methods to compete for each other’s attention. “This is a cool song for us as it’s heavily inspired by the late 90s and early 2000s hip-hop/R&B sound that would be played in the clubs, which makes it feel like a real boyband anthem.”
Recently, we caught up with the newly independent No Guidnce to hear more about their goals for 2025. Expect to see more everything from the group. “More music. More shows. More looks. More countries. Consistency. Everything bigger and better!”
On their list of dream collaborators, they’d love to get in the studio with producers and songwriters like DIXSON, Camper, Bruno Mars, and Ryan Tedder. As far as feature collabs – Kwn, Doechii, and Doja Cat are high on their list. That sounds like great taste to me 👏🏽
Watch our full interview with No Guidnce, as part of our series The Side Dish, below.
It's a solid EP. Not on the level of Is it a Crime or Let it Rain but promising!
I love it!